Collateral Design

Whatever you need to complement your online presence can be produced by DexterityMedia.com.

Your ancillary business materials say as much about your company as your website - and some would argue that they say more. A tangible card, sales sheet, report or other handout stays with your client or prospect much longer than the memory of your website. Keeping your collateral materials in harmony with your overall strategic online presence is a specialty of DexterityMedia.com. We want all of the elements working together to create not just the image of professionalism, but true professionalism.

As a leading Dallas Search Engine Optimization Company & New York Interactive Media Agency, DexterityMedia.com can design and produce a variety of elements to complement your online presence to include:

* Brochures
* Catalogs
* Annual Reports
* Corporate Identity
* Environmental Graphics
* Packaging
* Point-of-Purchase
* Presentations
* Press Kits
* Trade Show
* Direct Mail
* Marketing Collateral

Contact us about your corporate identity and marketing collateral needs. We'll be glad to evaluate what you're doing now and help you make improvements on your current strategy.

Creative Services

If you left website building to the programmers alone, you'd end up with some very functional yet unappealing sites. If you left it up to the creative types, you'd end up with some very nice art that wasn't very functional.

As a Dallas Search Engine Optimization Company & Interactive Social Media Agency, DexterityMedia.com takes a disciplined approach to creative service that always brings usability and searchability into consideration. It doesn't matter how pretty the end product is if it isn't navigable, functional and user-friendly. We aren't creating high-concept arthouse material. We're designing and writing for business. The bottom line is sales, and every design consideration, every word we put into our work, keeps that goal in mind. Gratuitous use of the latest tricks and gimmicks, though certainly within our capabilities, is not what we're about.

The DexterityMedia.com's creative team can put its skills to work for you in the following areas:

* Website Design and Redesign
* Copywriting
* Collateral Design
* Identity Development

We know why you're in business. Let the DexterityMedia.com creative team, in close collaboration with our technologists, strategists and you, design an online presence for your company that does more than generate "ooohs" and "aaahs" - but generates revenue as well. Contact us for an evaluation of your creative needs.

Online Presence Management

You know by now that a successful online presence involves far more than inserting a few meta tags and titles into your web pages. It's much more than submitting your website to a few major search engines and hoping that keywords alone will do the job. DexterityMedia.com is a leading Search Engine Optimization Company and Interactive Media Agency with offices in New York and Dallas dedicated to finding the very best ways for your company to manage its online presence - strategically and affordably.

Your target market is constantly moving, shifting and changing habits. Through constant monitoring of your results, DexterityMedia.com may make strategy recommendations to allow you to move with the market and ideally, stay ahead of it.

A successful online presence management campaign will involve a variety of elements and rarely are the same set of ingredients found in two different campaigns. "Out of the box" solutions are about as useful as "out of the box" websites. If you want to stay lost in the pack, keep doing what the pack is doing. Templated, cookie-cutter answers are not what unique businesses need to stay ahead.

Strategic Online Presence Management begins with DexterityMedia.com. Contact us to begin a comprehensive review and evaluation process that will identify the areas of your campaign that need attention.

Search Ranking Analysis

Campaign Results Reporting One Measure of Your SEO Success

Campaign results' reporting is a critical component of search engine optimization, PPC and paid inclusion programs. Generally executed at the final stages of a search engine marketing program, campaign results reporting provides an update on whether the progress of your website search engine optimization is in sync with the online marketing objectives you set for the campaign. The campaign results reports compare results against the data established prior to your search engine optimization campaign. See how you're doing on search engine rankings, search engine traffic, referrals and competitor comparisons to help you progress towards your marketing goals. Campaign results reporting also help identify the next logical step and areas that can be improved upon based on the progress made to date.

At YELLOW7.COM, our SEO campaign results reporting delivers you measurable results. We analyze your websites log statistics and also provide you with SEO reports that document the current positions of your target phrases on major search engines. In the process, we discover what worked and improve upon what didn't.

YELLOW7.COM provides you with monthly progress reports and search engine ranking reports so that the results of your SEO campaign are always accessible by you. While we provide these reports on a monthly basis they are also provided to our clients on request.

Web Analytics Tracks Your Target Traffic

Web analytics is all about gaining vital business intelligence in the online world. While attracting highly targeted traffic to your website is important, understanding what that traffic does once it gets on your website is equally important in ensuring a successful search engine optimized website. A critical component of any search engine optimization campaign, web analytics delivers you with an accurate and affordable means to measure your Internet marketing results as well as manage your e-business strategy.

YELLOW7.COM's web analytics provides you with the latest information regarding your search engine optimization activity and results. We'll help you not only track your web traffic, but understand your traffic's conversion rates. We don't restrict ourselves to any single web analytics system but provide you with the option of either a log file or a cookie-based system or a combination of both. YELLOW7 delivers you web analytics reports in whatever format you choose - and whenever you want them.

Web Analytics Process

YELLOW7.COM conducts an analysis of your website on various parameters such as visibility, functionality, loyalty, economy, etc. We analyze your website logs by finding where visitors are coming from and the search terms they use to arrive at your website. Download speeds, page visitors and session times are tracked to identify improvements in the visitor experience to the site. We also do an in-depth analysis by identifying recurring visitors, to see which products or services are popular with them to aid you in creating targeted offers and incentives. Our web tracking delivers clients with a veritable information repository of knowledgeable data. From tracking the key phrases that optimize results, to augmenting online sales and branding, as well as how the search engine optimization drastically reduces customer acquisition costs.

Site Usability Analysis

Search Engine Compatibility Study

Oftentimes a lot of money is spent on developing websites that are not search engine friendly or search engine compatible. In the final analysis, a lot of effort was spent for nothing. While the latest website development technologies that have emerged recently produce great looking, often animated websites, many are sadly ignored by search engines. Even some older techniques still in use today, like site building with HTML frames, are also not feasible for gaining top search engine rankings .

Since search engines use automated software robots to crawl the page links within websites and interpret the pages, websites that use technologies which make it impossible for search engines to crawl them, do not get indexed, resulting in exclusion from search results.

Website design elements that ensure that your website will be well-ranked by the search engines include your homepage's ability to display links to the site's most recent content, as well as the site's drill-down menu structure and format. YELLOW7.COM understands that websites should appeal to online users and should at the same time be compatible with search engines, as search engines are the key channels that attract online visitors.

Search Engine Compatible Website Development Solutions

YELLOW7.COM understands what appeals to search engines and customizes your website accordingly. Our experienced SEO experts and web designers analyze your website to determine search engine incompatibility issues and customize solutions that increase your websites search engine positioning. They conduct an in-depth analysis of your websites performance in terms of browser compatibility, HTML design, navigation, search engine friendliness, user popularity, load time and dead link checks. YELLOW7.COM creates search engine friendly website architectures that improves a websites search engine rankings and site traffic.

A search engine compatibility study for your website is the first step towards attaining top rankings in search engines and is a critical prerequisite for any website that will be search engine optimized.

Search Engine Optimization

Search Engine Optimization, Positioning, Promotions, and Submissions

At yellow7.com we offer a service called search engine optimization, which is a high return marketing strategy. A process of conditioning a website for top search engine ranking. The marketing objective is to create new streams of traffic that are the most valuable leads available - those referred by search engines.

More people discover websites from search engines than all other online promotion sources combined. Leads are highly qualified since they are derived by the visitor's actual need represented by the keywords used during the search engine process. Studies prove that this approach substantially increases revenue. Best of all, the return on investment is unmatched by any other website marketing strategy.

In today's world of website promotion, a business needs an effective Internet marketing strategy via an aggressive search engine optimization and search engine positioning campaign and a quality, optimized website that targets and matches your business goals with online customer needs.

Search engine optimization, also known as search engine placement, search engine positioning, search engine ranking or search engine marketing, can act as a 24/7 salesperson driving targeted search engine traffic to your marketing message.

Search engine optimization will help you:

* Increase traffic to your website
* Create a gap between you and your competition
* Develop fast and measurable returns on investment
* Lower the costs of client acquisition
* Broaden your market share

An aggressive search engine stategy includes a look into all aspects available including: pay per click campaign management, manual directory & search engine submissions, rank position, keyword marketing research and search engine promotion.

Online Search Stratgey

YELLOW7.COM develops an SEO plan that is customized to meet your websites unique search engine marketing goals. As our SEO partner, you stand to benefit with your own team of SEO specialists dedicated to servicing your account during the SEO engagement. We follow a tried and tested SEO process that is essential to the successful execution of your websites search engine marketing strategy.

Pre-Analysis and Development Plan

YELLOW7.COM assesses the current status of your website. Our SEO specialists do thorough research of your websites search engine friendliness and user-friendliness in relation to your competitors. Then, in conjunction with your team, we identify SEO opportunities and tactics to ensure your website ranks higher on search engine listings.

Back-end and Front-end Optimization

With back-end optimization, we study your websites structure, navigation links, external links, sitemap and other SEO elements to detect if they in any way prevent search engines from crawling and indexing your website. In effect, we ready your websites back-end for search engines to spider, index and include in their database. We believe that good content attracts user attention, interesting external website links and referrals. Hence, for the front-end optimization, we suggest content revisions, rewrite content if necessary as well as create relevant content to support your targeted keywords.

Once we've optimized your website, we manually submit it to the various search engines and directories, closely monitoring its inclusion in search engines. YELLOW7.COM develops search engine optimization strategies that advance your page ranks and link popularity.

Maintenance and Development

As part of this engagement, YELLOW7.COM tracks and analyzes web traffic reports and your rankings in major search engines. We conduct ongoing keyword research of your target keywords, as some keywords lose their popularity over a period of time. YELLOW7.COM also maximizes your online media opportunities through the various available channels such as link building, email and newsletter campaigns, PPC and other options.