Collateral Design

Whatever you need to complement your online presence can be produced by DexterityMedia.com.

Your ancillary business materials say as much about your company as your website - and some would argue that they say more. A tangible card, sales sheet, report or other handout stays with your client or prospect much longer than the memory of your website. Keeping your collateral materials in harmony with your overall strategic online presence is a specialty of DexterityMedia.com. We want all of the elements working together to create not just the image of professionalism, but true professionalism.

As a leading Dallas Search Engine Optimization Company & New York Interactive Media Agency, DexterityMedia.com can design and produce a variety of elements to complement your online presence to include:

* Brochures
* Catalogs
* Annual Reports
* Corporate Identity
* Environmental Graphics
* Packaging
* Point-of-Purchase
* Presentations
* Press Kits
* Trade Show
* Direct Mail
* Marketing Collateral

Contact us about your corporate identity and marketing collateral needs. We'll be glad to evaluate what you're doing now and help you make improvements on your current strategy.

Creative Services

If you left website building to the programmers alone, you'd end up with some very functional yet unappealing sites. If you left it up to the creative types, you'd end up with some very nice art that wasn't very functional.

As a Dallas Search Engine Optimization Company & Interactive Social Media Agency, DexterityMedia.com takes a disciplined approach to creative service that always brings usability and searchability into consideration. It doesn't matter how pretty the end product is if it isn't navigable, functional and user-friendly. We aren't creating high-concept arthouse material. We're designing and writing for business. The bottom line is sales, and every design consideration, every word we put into our work, keeps that goal in mind. Gratuitous use of the latest tricks and gimmicks, though certainly within our capabilities, is not what we're about.

The DexterityMedia.com's creative team can put its skills to work for you in the following areas:

* Website Design and Redesign
* Copywriting
* Collateral Design
* Identity Development

We know why you're in business. Let the DexterityMedia.com creative team, in close collaboration with our technologists, strategists and you, design an online presence for your company that does more than generate "ooohs" and "aaahs" - but generates revenue as well. Contact us for an evaluation of your creative needs.

Online Presence Management

You know by now that a successful online presence involves far more than inserting a few meta tags and titles into your web pages. It's much more than submitting your website to a few major search engines and hoping that keywords alone will do the job. DexterityMedia.com is a leading Search Engine Optimization Company and Interactive Media Agency with offices in New York and Dallas dedicated to finding the very best ways for your company to manage its online presence - strategically and affordably.

Your target market is constantly moving, shifting and changing habits. Through constant monitoring of your results, DexterityMedia.com may make strategy recommendations to allow you to move with the market and ideally, stay ahead of it.

A successful online presence management campaign will involve a variety of elements and rarely are the same set of ingredients found in two different campaigns. "Out of the box" solutions are about as useful as "out of the box" websites. If you want to stay lost in the pack, keep doing what the pack is doing. Templated, cookie-cutter answers are not what unique businesses need to stay ahead.

Strategic Online Presence Management begins with DexterityMedia.com. Contact us to begin a comprehensive review and evaluation process that will identify the areas of your campaign that need attention.

Search Ranking Analysis

Campaign Results Reporting One Measure of Your SEO Success

Campaign results' reporting is a critical component of search engine optimization, PPC and paid inclusion programs. Generally executed at the final stages of a search engine marketing program, campaign results reporting provides an update on whether the progress of your website search engine optimization is in sync with the online marketing objectives you set for the campaign. The campaign results reports compare results against the data established prior to your search engine optimization campaign. See how you're doing on search engine rankings, search engine traffic, referrals and competitor comparisons to help you progress towards your marketing goals. Campaign results reporting also help identify the next logical step and areas that can be improved upon based on the progress made to date.

At YELLOW7.COM, our SEO campaign results reporting delivers you measurable results. We analyze your websites log statistics and also provide you with SEO reports that document the current positions of your target phrases on major search engines. In the process, we discover what worked and improve upon what didn't.

YELLOW7.COM provides you with monthly progress reports and search engine ranking reports so that the results of your SEO campaign are always accessible by you. While we provide these reports on a monthly basis they are also provided to our clients on request.

Web Analytics Tracks Your Target Traffic

Web analytics is all about gaining vital business intelligence in the online world. While attracting highly targeted traffic to your website is important, understanding what that traffic does once it gets on your website is equally important in ensuring a successful search engine optimized website. A critical component of any search engine optimization campaign, web analytics delivers you with an accurate and affordable means to measure your Internet marketing results as well as manage your e-business strategy.

YELLOW7.COM's web analytics provides you with the latest information regarding your search engine optimization activity and results. We'll help you not only track your web traffic, but understand your traffic's conversion rates. We don't restrict ourselves to any single web analytics system but provide you with the option of either a log file or a cookie-based system or a combination of both. YELLOW7 delivers you web analytics reports in whatever format you choose - and whenever you want them.

Web Analytics Process

YELLOW7.COM conducts an analysis of your website on various parameters such as visibility, functionality, loyalty, economy, etc. We analyze your website logs by finding where visitors are coming from and the search terms they use to arrive at your website. Download speeds, page visitors and session times are tracked to identify improvements in the visitor experience to the site. We also do an in-depth analysis by identifying recurring visitors, to see which products or services are popular with them to aid you in creating targeted offers and incentives. Our web tracking delivers clients with a veritable information repository of knowledgeable data. From tracking the key phrases that optimize results, to augmenting online sales and branding, as well as how the search engine optimization drastically reduces customer acquisition costs.

Site Usability Analysis

Search Engine Compatibility Study

Oftentimes a lot of money is spent on developing websites that are not search engine friendly or search engine compatible. In the final analysis, a lot of effort was spent for nothing. While the latest website development technologies that have emerged recently produce great looking, often animated websites, many are sadly ignored by search engines. Even some older techniques still in use today, like site building with HTML frames, are also not feasible for gaining top search engine rankings .

Since search engines use automated software robots to crawl the page links within websites and interpret the pages, websites that use technologies which make it impossible for search engines to crawl them, do not get indexed, resulting in exclusion from search results.

Website design elements that ensure that your website will be well-ranked by the search engines include your homepage's ability to display links to the site's most recent content, as well as the site's drill-down menu structure and format. YELLOW7.COM understands that websites should appeal to online users and should at the same time be compatible with search engines, as search engines are the key channels that attract online visitors.

Search Engine Compatible Website Development Solutions

YELLOW7.COM understands what appeals to search engines and customizes your website accordingly. Our experienced SEO experts and web designers analyze your website to determine search engine incompatibility issues and customize solutions that increase your websites search engine positioning. They conduct an in-depth analysis of your websites performance in terms of browser compatibility, HTML design, navigation, search engine friendliness, user popularity, load time and dead link checks. YELLOW7.COM creates search engine friendly website architectures that improves a websites search engine rankings and site traffic.

A search engine compatibility study for your website is the first step towards attaining top rankings in search engines and is a critical prerequisite for any website that will be search engine optimized.

Search Engine Optimization

Search Engine Optimization, Positioning, Promotions, and Submissions

At yellow7.com we offer a service called search engine optimization, which is a high return marketing strategy. A process of conditioning a website for top search engine ranking. The marketing objective is to create new streams of traffic that are the most valuable leads available - those referred by search engines.

More people discover websites from search engines than all other online promotion sources combined. Leads are highly qualified since they are derived by the visitor's actual need represented by the keywords used during the search engine process. Studies prove that this approach substantially increases revenue. Best of all, the return on investment is unmatched by any other website marketing strategy.

In today's world of website promotion, a business needs an effective Internet marketing strategy via an aggressive search engine optimization and search engine positioning campaign and a quality, optimized website that targets and matches your business goals with online customer needs.

Search engine optimization, also known as search engine placement, search engine positioning, search engine ranking or search engine marketing, can act as a 24/7 salesperson driving targeted search engine traffic to your marketing message.

Search engine optimization will help you:

* Increase traffic to your website
* Create a gap between you and your competition
* Develop fast and measurable returns on investment
* Lower the costs of client acquisition
* Broaden your market share

An aggressive search engine stategy includes a look into all aspects available including: pay per click campaign management, manual directory & search engine submissions, rank position, keyword marketing research and search engine promotion.

Online Search Stratgey

YELLOW7.COM develops an SEO plan that is customized to meet your websites unique search engine marketing goals. As our SEO partner, you stand to benefit with your own team of SEO specialists dedicated to servicing your account during the SEO engagement. We follow a tried and tested SEO process that is essential to the successful execution of your websites search engine marketing strategy.

Pre-Analysis and Development Plan

YELLOW7.COM assesses the current status of your website. Our SEO specialists do thorough research of your websites search engine friendliness and user-friendliness in relation to your competitors. Then, in conjunction with your team, we identify SEO opportunities and tactics to ensure your website ranks higher on search engine listings.

Back-end and Front-end Optimization

With back-end optimization, we study your websites structure, navigation links, external links, sitemap and other SEO elements to detect if they in any way prevent search engines from crawling and indexing your website. In effect, we ready your websites back-end for search engines to spider, index and include in their database. We believe that good content attracts user attention, interesting external website links and referrals. Hence, for the front-end optimization, we suggest content revisions, rewrite content if necessary as well as create relevant content to support your targeted keywords.

Once we've optimized your website, we manually submit it to the various search engines and directories, closely monitoring its inclusion in search engines. YELLOW7.COM develops search engine optimization strategies that advance your page ranks and link popularity.

Maintenance and Development

As part of this engagement, YELLOW7.COM tracks and analyzes web traffic reports and your rankings in major search engines. We conduct ongoing keyword research of your target keywords, as some keywords lose their popularity over a period of time. YELLOW7.COM also maximizes your online media opportunities through the various available channels such as link building, email and newsletter campaigns, PPC and other options.

Mobile Web Design and Development

Mobile Web Design and Development

Mobile technology is revolutionizing the way we access information. Mobile technology displays information relevant to the individuals physical location. This creates a whole new world of interaction possibilities. It is estimated that by 2010 half of the world will have access to the internet via a mobile device. This will make the mobile web a more essential part of our daily lives.

Yellow7.com will build your mobile compliant website so people all over the world can learn about your products and services from their mobile phone. Unlike desktop computers, mobile devices cannot handle complicated designs or large images. Mobile compliant sites must follow strict coding parameters to look correct on a mobile device.

Step One

If you have not already done so, register the .mobi version of your particular domain name. ( Need help with domain registration? No problem! We'll do this for you for free! ) .mobi domains are intended for websites that will be viewed on cell phones and other mobile devices. Most .mobi sites are short abstracts of your current website. When someone visits your website via a mobile device, they are redirected to the .mobi version. Access to your information is now quick and easy. And starting at just $99 / page, we will get your .mobi web presence up and online so you can take advantage of the mobile medium.

Creative Services

Website Design & Website Development

From an online marketing perspective, it makes very little sense to drive traffic to a misguided, poorly designed, or poorly developed message. Yet this happens on the web every day, countless times. A study conducted by Stanford University credited "design look" as the leading indicator of website credibility. Users have developed efficient strategies, such as focusing on the design look, for evaluating whether a website is worthwhile.

Since YELLOW7.COM's creation, we have placed a heavy emphasis on design. After all, we started out as a Design Firm producing memorable media for the nation's top Advertising and PR firms. This experience helped us refocus our company objectives to form what we are today; a full-service Marketing Agency.

Our experienced Dallas web design & development team has won many awards and have received national acclaim from the NY Times and USA Today.

New/Rich Media Advertising

Rich Media can be described as advances in online creative that take advantage of enhanced sensory features such as animation, audio and video. As broadband saturation continues to increase, Rich Media creative continues to become more useful as an online marketing tool designed to create interactivity with the site visitor.

Rich Media takes that bland, lack-luster sales presentation and adds value by creating a memorable, value-added experience with the customer.

Combining online Rich Media opportunities with offline and traditional marketing strategies can help your sales staff differentiate themselves from your competition.

Email Marketing and Distribution

How do you take a boring text-based email and improve its effectiveness? With an HTML email marketing campaign. Newsletter and email campaigns are a proven way to stay in touch with existing clients and to recruit new clients.

YELLOW7.COM will work with your company to create a memorable message and deliver it electronically to your target audience. The results are almost instantaneous, and more importantly, very measurable. You will have access to the amount of people who have viewed your message, clicked-thru, printed or requested information.

Print and Graphic Design

A successful online campaign often includes a successful offline campaign. Since YELLOWSEVEN is a full service marketing agency we can take care of your offline marketing collateral needs: brochures, folders, tradeshow, corporate identity, branding and packaging.

We understand that in order to be successful you should diversify your marketing efforts. That is why we will develop ways to inter-mingle offline with online opportunities to maximize exposure without compromising report-ability.

Other Services

There are many variations of sub-services which fall within the above, broad categories including:

* video production
* online marketing and consulting
* cdrom
* tradeshow
* interactive

To Create Dynamic Pages Choose An Advance Programming Language Like PHP

PHP is an open sourced server side scripting language and almost used in foremost operating systems like Linux, UNIX and also in Windows. PHP follows object oriented programming (OOPs), practical programming rules and nearly a combination of them. It uses command line interface, desktop applications thus it is know as the best traditional server side scripting language.

PHP programming (http://www.getaprogrammer.com.au/) supports most of the reputed database connections like Oracle, SQL, My SQL, and ODBC thus it is an easy choice for freelance programmers to build their dynamic pages with the help of PHP development. The latest version is also popular because it can be embedded HTML coding directly and can be carried by nearly all of the web servers.

PHP is a popular language because of its numerous features infused specifically to design websites or you can say to develop dynamic pages. PHP engine and the PHP coding can be used in every platform that increases flexibility of PHP language. Basically PHP is profitable for both programmers and designers, programmers who realizing its flexibility and tempo and web designers who worth its handiness and user-friendliness.

PHP language can develop giant business services like CRM solutions, community sites, chatting forums and E-Commerce shopping cart as well. Several pools of qualified web programmers (http://www.webprogrammers.com.au/) are using PHP development for organizing their goal, resource planning and fulfilling their client requirements.

Here are some few things which you can perform with PHP:

• Design HTML web forms.
• Superb Database usability to store records.
• Calculate visitors by sessions and cookies.
• You can use arrays as well.
• Play with files through file management system.
• Creating XML for large number of product list on E-Commerce

Serialization

Serialization is not needed for all kind of databases. In some particular databases like ODBC, MS SQL etc when you wish to pass a value without mentioning its type, it gets dumb. This problem is solved properly in the latest version of PHP. This is also an added advantage of PHP over all king of scripting languages.

Using PHP to Improve Design your website

PHP has many capabilities features designed specifically for use in Web sites, including the following:

1. Securing Your Website: PHP is designed to allow user level access to the file system, it's entirely possible to write a PHP script that will allow you to read system files such as password, modify your Ethernet connections, etc. thus this can provide a customer with an exclusive membership in the business.

2. Working with Web Forms: HTML form can be displayed by PHP and it is the best way to know more about the requirements of your customers and to gather note about their detailed benefits.

3. Communicate with Your Databases: When a persistent connection is requested, PHP checks if there's already an identical persistent connection and if it exists, it uses it. If it does not exist, it creates the link.

4. Customer Loyalty Functions: PHP allows content and applications to be generated and run server-side. This is highly advantageous to web users as they do not have to rely on their own system resources to generate or run content on their own systems. This allows for faster delivery of applications to the user and reduces errors and problems due to browser incompatibilities.